The idea behind the video “Issues” was to create a “faux plan sequence” where the camera passes through peoples’ troubles and issues in one subtle way. It passes through a moment, a blink of time in peoples’ lives, showing the audience that no matter who and where we are, we are all the same and all have issues. And the concept got the appreciation it deserved.
With over 13 million views Julia Michaels’ lyric video “Issues” is nothing but a huge succes.
After a successful social media campaign with over 60k views, the commercial for Belgian brand Tiense Suiker screened in official competition in several festivals worldwide, including the Internation Childrens’ Film Festival in India, and the Open Fields Film Festival in Australia.