Nobody asked a software company to make Christmas movies.
That was the point.
An odd alternative to the annual corporate greeting became a recurring film tradition with original stories, characters and increasingly unreasonable ambition.
01 / The challenge
Make December mean something after January.
Most B2B Christmas messages disappear before the decorations come down. Enfocus needed something people would choose to watch, remember and ask for again.
02 / The idea
Treat the audience like an audience.
Entertainment first. Product message second. Each year became a proper miniature movie with its own genre, jokes and world, while the series itself grew into a recognisable Enfocus brand property.
03 / Pedro’s roleStrategy through execution
- Original concept
- Creative direction
- Writing
- Film direction
- Production
- Campaign development
Five annual films, growing anticipation and a seasonal platform that now belongs to the brand rather than to one campaign.
See it in the wild
Next caseWe Are Flexo