The bigger name was not the biggest number.
A good story travels.
Zombie Girl mixed music video and short film, then kept finding viewers without a media budget. Issues brought that same story-first instinct to a globally recognised artist.
80Mviews and still moving
01 / The challenge
Create attention without buying it.
For an independent band, there was no large paid-media machine to force reach. The film itself had to be specific, entertaining and shareable enough to keep moving.
02 / The idea
Make a short film the song can live inside.
Zombie Girl uses character, comic frustration and genre rather than performance coverage alone. The result proved that a modest production with a clear idea can travel further than its budget suggests.
03 / Pedro’s roleStrategy through execution
- Original concept
- Film direction
- Narrative development
- Production
- Music storytelling
Views for Zombie Girl, with a further 25M+ attached to the Julia Michaels Issues concept.
See it in the wild
Next caseEnfocus Christmas