A print shop people can play.
The demo became the attraction.
A complete booth concept built around participation: run a print shop in a custom game, collect fighter cards, and watch one live workflow turn them into posters and magnets.
PRINT SHOP / LIVERUN THE SHOP
JOB READY → PRINT → COLLECT
01 / The challenge
Stop people walking past another software demo.
Trade-show visitors have seen screens, feature lists and scheduled demonstrations before. Enfocus needed an experience that attracted people first and revealed the technology through what they did.
02 / The idea
Let the audience run the workflow.
The activation connects a custom print-shop game, collectible fighter cards and live production. A card can transform into a poster and a magnet at the show, making automation visible, physical and worth taking home.
03 / Pedro’s roleStrategy through execution
- 360° event concept
- Creative direction
- Game concept and development
- Collectible system
- Booth engagement journey
- Campaign and partner integration
The game, cards, posters and magnets are designed as one continuous Enfocus story rather than separate booth giveaways.
See it in the wild
Next caseThalys