A door to summer. And one hidden dragon.
Look twice.
A cinematic teaser designed to build anticipation before ticket sales opened, turning the Thalys carriage itself into the doorway to the South of France.
01 / The challenge
Sell the feeling before selling the ticket.
The campaign needed to create desire before the booking moment, without collapsing into a conventional destination montage or price message.
02 / The idea
Make the train the portal.
Open the carriage door directly onto the colour, heat and promise of southern France. Then hide a tiny dragon in the scene, giving the deceptively simple image a reason to be noticed again.
03 / Pedro’s roleStrategy through execution
- Campaign concept
- Creative direction
- Art direction
- Visual design
- Social teaser
A small piece of visual mischief that turns a straightforward travel message into something people inspect rather than merely scroll past.
See it in the wild
Next caseMusic films Project archive available on request.