Samsung · Warner Bros. · 20th Century Fox · Universal
Ongoing creative direction, entertainment campaigns and product storytelling across international brands.
Selected workNot the entire attic
Ideas with a job to do.
Brand platforms, documentary, live experiences, campaigns and films. A small selection with enough range to be useful.
01 / EnfocusBrand entertainment
A five-year B2B Christmas movie franchise.
Concept · Creative direction · Writing · Direction
Read the case02 / EskoGlobal docuseries
Seven episodes. Five countries. One watchable industry.
Format · Creative direction · Direction · Editorial
Read the case03 / Tiense SuikerBrand transformation
A sugar brand becomes a publisher.
Website · Recipes · Photography · Film · Social
Read the case04 / The Rocket21-festival journey
A small film about grief. No dialogue required.
Direction · Editing · Festival circuit
Read the case05 / EnfocusPrinting United 2026
A print shop people can play.
Game · Collectibles · Live print · Booth experience
Read the case06 / ThalysSummer campaign
The summer campaign with the hidden dragon.
Concept · Art direction · Social teaser
Read the case07 / Music filmsSPiN + Julia Michaels
80 million for an indie band. 25 million with Julia Michaels.
Concept · Direction · Story-led music films
Read the caseThe Cookbook.
An award-winning short directed by Pedro and screened internationally. View the film